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title: Demoing to Software Developers category: page slug: demo-software-developers sortorder: 1018 toc: False sidebartitle: Developer Demos meta: How to give technical demos to software developers.

Creating and executing an appealing technical demo to an audience of software developers is a ton of work, but there is no better way to get people legitimately interested in your product if you land a great demo with an appropriate audience. The inherent difficulty involved in exceptional technical demos also creates a large barrier that prevent others from simply copying your work, which can happen with technical blog content.

To achieve a standout technical demo you must:

  1. show how to easily solve a difficult technical problem
  2. speak plainly but accurately
  3. do it live, including writing code if required
  4. tell a story with a narrative arc
  5. rehearse constantly, both the happy path and recovering from errors

Examples: * Twilio Phone Calls Demo at NY Tech Meetup (2010) * Concurrency from the Ground Up (2015) * The Mother of All Demos (1968)