What is RevenueCat?

Mobile apps have significantly evolved since the introduction of subscriptions by the App Store in 2011, which allowed developers to generate regular revenue streams, thus enabling continuous app enhancements and fostering the growth of successful apps like VSCO, Calm, and Duolingo. However, developing and maintaining the infrastructure for in-app purchases presents challenges that can impede app businesses, prompting the need for platforms like RevenueCat. RevenueCat simplifies the creation and management of subscription infrastructure by reducing time to market and infrastructure complexity, while also minimizing costs and improving data accuracy. It provides a unified solution for managing subscriptions, allowing developers to focus on app development rather than the intricacies of subscription management, by normalizing subscriber data across different platforms and integrating with analytics tools. RevenueCat aims to enhance app monetization by delivering robust infrastructure and data, offering a free trial and demo to potential users.