Recover churned subscribers automatically with win-back campaigns for web

RevenueCat's new win-back campaign feature aims to recover churned subscribers by allowing developers to reach them through email the moment their access expires, bypassing the need for them to return to the app or check subscription settings. This approach enables re-subscription via the web, avoiding the 15%–30% platform commission from Apple and Google, thus maximizing revenue. The process involves configuring a campaign in the RevenueCat dashboard by selecting the app to monitor and a Web Purchase Link for the win-back offer, which can be set up in about 60 seconds. When a user's subscription lapses, they receive a branded email with a "Claim offer" button that directs them to a web checkout, where they can re-subscribe at a discounted rate. This email is standardly designed and currently only available in English, but further customization options are planned. The campaign is compatible with RevenueCat’s billing engines and works across iOS, Android, and web platforms, seamlessly restoring access within the app once the web checkout is completed.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.