In 2024, Knock experienced substantial growth and development, marked by the release of 36 changelogs, five major feature releases, and a successful Series A funding round led by Craft Ventures. The company enhanced its product offerings with significant updates to developer tooling, including SlackKit and revamped mobile SDKs, to streamline notification processes across various channels. Core product improvements focused on enhancing user experience with features like Partials for content reuse, a redesigned workflow builder with keyboard shortcuts, and an upgraded template editor. Knock also introduced new primitives to expand lifecycle marketing capabilities, including in-app message types and user segmentation through Audiences, which are currently in private beta. The company onboarded notable customers such as Zapier, Discogs, and Gorgias, demonstrating impactful use cases of Knock's solutions. The year concluded with a strong emphasis on customer feedback and team expansion across various departments, setting the stage for continued innovation and customer-centric development in 2025.