December 2024 Summaries

In 2024, Knock experienced substantial growth and development, marked by the release of 36 changelogs, five major feature releases, and a successful Series A funding round led by Craft Ventures. The company enhanced its product offerings with significant updates to developer tooling, including SlackKit and revamped mobile SDKs, to streamline notification processes across various channels. Core product improvements focused on enhancing user experience with features like Partials for content reuse, a redesigned workflow builder with keyboard shortcuts, and an upgraded template editor. Knock also introduced new primitives to expand lifecycle marketing capabilities, including in-app message types and user segmentation through Audiences, which are currently in private beta. The company onboarded notable customers such as Zapier, Discogs, and Gorgias, demonstrating impactful use cases of Knock's solutions. The year concluded with a strong emphasis on customer feedback and team expansion across various departments, setting the stage for continued innovation and customer-centric development in 2025.

Gorgias, a leading conversational AI platform for ecommerce, has successfully enhanced its customer support and notification infrastructure by partnering with Knock, enabling them to manage 15 million notifications monthly across over 15,000 online stores. Initially reliant on basic email and browser notifications, Gorgias recognized the need for a robust multi-channel notification system to improve response times and engagement for their expanding customer base, which includes brands like Steve Madden and RareBeauty. By integrating Knock's specialized infrastructure, Gorgias transformed their notification system into a scalable and reliable solution that supports in-app and mobile push notifications, significantly improving ticket resolution rates by 32% and first response times by 27%. This collaboration allowed Gorgias to maintain their focus on providing a superior customer experience platform while benefiting from Knock's expertise in notification delivery, analytics, and engagement tracking. As a result, Gorgias has set a new standard in ecommerce customer service, leveraging AI and advanced notifications to empower agents and enhance customer satisfaction and retention.

In recent years, the notification infrastructure space has significantly evolved, with platforms like Novu, Courier, SuprSend, and Knock revolutionizing how product and engineering teams manage notifications. Companies such as Duolingo and Facebook have successfully leveraged notifications to enhance user engagement and growth, focusing on delivering relevant, timely messages through effective channels like push notifications, email, and in-app messages. Despite the challenges of limited resources and the complexity of analyzing engagement data, notification infrastructure platforms have emerged as valuable tools, enabling teams to create efficient workflows and improve cross-departmental access to notifications. These platforms allow for faster implementation of new features, better user experiences, and more mindful notification strategies, with predicted trends indicating a rise in in-app messaging and chat integrations in 2025. As companies continue to prioritize user engagement, adopting advanced notification infrastructure is seen as crucial for driving long-term growth and efficiency.

Discogs, a platform for music enthusiasts and record collectors, sought to enhance its notification system to improve user interactions and support its global marketplace. Previously reliant on a monolithic Python application, Discogs transitioned to Knock for its notification infrastructure, enabling rapid deployment of cross-channel notifications, including email and in-app alerts. This shift allowed Discogs to manage notifications more efficiently, supporting advanced localization and observability features that improved both customer service and user engagement. By integrating Knock, Discogs could deliver over 48.5 million notifications monthly, enhancing the experience for collectors and sellers by ensuring timely updates on merchandise availability and facilitating global transactions. The collaboration with Knock also laid the groundwork for future expansions, such as mobile notifications and automated localization, further increasing the company's ability to provide agile and comprehensive product experiences across multiple channels.