Grafana Cloud has introduced several new features aimed at enhancing end-to-end observability, as highlighted during ObservabilityCON 2023. These updates, including Grafana Cloud Application Observability, Grafana SLO, and Adaptive Metrics, are designed to improve root cause analysis, manage service level objectives, and optimize costs without sacrificing observability capabilities. Expert-led sessions provide insights into these features and offer best practices for their implementation, while user stories showcase successful applications of Grafana Cloud in diverse environments. Notably, Grafana Cloud's capabilities enable organizations to effectively correlate application and infrastructure observability and manage metrics and logging costs. Additionally, customer case studies reveal how companies like Actian and ComplyAdvantage have leveraged Grafana Cloud to transform their observability strategies through customizable tools and increased OpenTelemetry usage. Grafana Labs encourages participation in its observability survey to gather insights into industry practices and challenges.