Fivetran is a cloud-based automated data movement platform designed to extract, load, and transform data between various sources and destinations. It offers an easy-to-use interface for end-users to effortlessly move data, eliminating the need to build complex solutions from scratch. The platform's architecture is divided into user-local environment, Fivetran cloud, and customer cloud, ensuring security and performance. Fivetran achieves incremental updates through change data capture (CDC) and idempotence, and addresses schema drift handling through live updating. It also prioritizes pipeline and network performance by minimizing latency and bottlenecks. Beyond being a point solution for centralizing data, Fivetran provides security, governance, and extensibility features to enable organizations to democratize access to data and monetize it, ensuring regulatory compliance, managing brand risk, protecting intellectual property, and safeguarding customer information.