Three benefits of the modern marketing data stack

The adoption of a modern marketing data stack is helping organizations improve the quality of their marketing analytics at less cost, leading to increased overall marketing efficiency. By employing a best-of-breed approach instead of building solutions from scratch, companies can centralize marketing data and gain a 360-degree view of customer behavior. This enables them to drive massive efficiencies in marketing spend and targeting, as well as save engineering costs and generate more business value. The combination of Fivetran and Snowflake has been instrumental in helping organizations achieve these benefits.