Fivetran is a tool designed to help small data teams centralize and manage their data efficiently. These teams, often consisting of only one or three people, are responsible for turning disparate data into recurring reports, ad-hoc analysis, financial ledgers, activations, and more. Fivetran's solution involves using ready-built connectors to save time and resources, starting with a free plan that offers low-cost usage-based pricing. This allows teams to scale their data practice without worrying about unknown costs. Additionally, Fivetran provides quickstart data models and dbt integration to automate data transformations, freeing up time for more custom or higher-impact projects. The tool also extends its support team to help with data-driven problems, connecting users with peers through the community. By implementing Fivetran's tools, small data teams have achieved significant efficiency gains, reduced time to get insights, and improved their ability to track performance and operational costs.