Media Buying Is a Data Integration Game

In 2020, media buying agencies face challenges in integrating data from multiple platforms and differentiating themselves under margin pressure. Modern digital agencies have their mission-critical data stored across various systems, making it difficult to get a comprehensive view of the brand's performance. Additionally, these agencies are under pressure to provide custom solutions that address clients' specific needs. To tackle this issue, Latticework Insights partners with best-in-class technology providers like Snowflake, Tableau, and Fivetran to help agencies build their tech stacks and make data-driven decisions. The partnership between Fivetran and Latticework Insights helps clients centralize multiple data sources into a data warehouse, ready for analysis and reporting.