Maximize Amazon Ads ROI with a data-driven campaign strategy

Amazon Ads offer a significant opportunity for marketers to reach potential customers, especially during times of economic uncertainty. With over 60% of online shoppers in the U.S. starting their product search on Amazon and high conversion rates for sponsored ads, it's crucial to leverage data-driven strategies to optimize campaigns. Two main types of ad formats available are pay-per-click (PPC) ads and demand-side platform (DSP) ads. Keyword targeting, product targeting, and negative targeting are popular ad targeting strategies that can help improve return on ad spend (ROAS). To effectively increase conversions and use marketing budgets wisely, marketers should focus on data-driven insights and unify advertising data across channels using a modern data stack.