Announcing the Fivetran dbt Package for LinkedIn Ads

Fivetran introduces a new dbt package for LinkedIn Ads, designed to simplify ad analytics by aggregating commonly used metrics and creating base reporting tables. The package allows users to track clicks, conversions, and costs across campaigns and ad groups, as well as enrich creatives with associated campaigns and UTM parameters. It can be combined with other paid digital advertising campaign data for a comprehensive view of return on investment (ROI). Fivetran's native LinkedIn Ads integration simplifies the process by using OAuth to enter credentials and consistently delivers data in a pre-defined format, which is then transformed into overview tables containing shared ad metrics.

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