How to Develop a Data-Driven Marketing Culture

The article discusses the importance of developing a data culture in marketing departments as the use of data becomes increasingly vital for success. It highlights the challenges posed by the disappearance of third-party cookies and emphasizes the need to centralize first-party data in cloud data warehouses. The article also outlines essential building blocks for creating a data culture, including defining goals, assessing current data practices, leadership support, celebrating wins, stamping out silos, facilitating skills development, ensuring accurate marketing data, and implementing a modern data stack.