Why Rocket Software is betting big on predictive analytics

Rocket Software has built a modern data foundation to support predictive AI by implementing Fivetran for data integration, allowing them to scale and reduce costs. The company plans to use predictive AI to forecast customer churn with accuracy and lead time, ultimately improving operational efficiencies and potentially implementing personalization for customers in 2025. With over 15 years of experience building data teams across industries, Senior Director of Data and Analytics at Rocket Software Parag Shah is betting big on predictive AI in 2024.

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