Fivetran is acquiring Census to expand its platform beyond ingestion and transformation, enabling customers to reliably move governed data into applications where decisions are made. The acquisition brings Fivetran's philosophy of ease and simplicity to the activation layer, while maintaining governance, automation, and reliability. Reverse ETL engine Census offers seamless handling of schema changes and integrates with modern data technologies, supporting single second latency for streaming use cases and near real-time syncs for others. Governance and extensibility are also key features, ensuring data security and compliance across various standards. This acquisition is a major step forward in Fivetran's mission to make access to data as simple, secure, and reliable as electricity.