Fivetran has announced support for Google's Cloud Storage (GCS) as a data lake storage option, enabling organizations to leverage GCS and reduce overhead. This integration allows users to move data from 700+ sources directly into GCS in their preferred open table format, with seamless metadata management through catalog integrations like BigQuery Metastore. By automating data ingestion, format conversion, normalization, and deduplication, Fivetran reduces operational overhead, empowering organizations to focus on innovation and AI initiatives. With this integration, businesses can centralize diverse data sources into their GCS data lake, simplifying data movement while converting to query- and AI-ready formats, ensuring compliance with industry standards like GDPR. Fivetran users can now try the Managed Data Lake Service for free from April 9th to May 31st, 2025, with connectors set up for a new Google's Cloud Storage destination eligible for this promotion.