Why Our New Pricing Model Is Fabulous for Agile Analytics

Fivetran has transitioned from an annual per-connector subscription model to a consumption-based pricing model, offering more flexibility and agility for businesses. The new model charges based on source-agnostic monthly active rows, allowing customers to change or add data sources without renegotiating their contract. This approach benefits companies by reducing paperwork, enabling quicker software updates, and accommodating changes in analytical needs. Fivetran's growing portfolio of over 180 connectors supports this new pricing model.