Fivetran Partners With Hightouch to Help Activate Your Data

Fivetran and Hightouch have partnered to turn your data warehouse into your customer data platform. While Fivetran loads data from 180+ popular tools into your warehouse, Hightouch sends data from your warehouse or lakehouse to the tools that your business teams rely on through a process called reverse ETL. This partnership aims to activate your data and power the modern data stack by using the data warehouse not just as an analytics layer but also as a modeling layer that sits at the center of your data stack, allowing any team to keep their tools synced. Companies are already benefiting from this technology, such as Retool increasing its reply rate by over 32% and Zeplin improving sales productivity. Hightouch is built for data teams with unique features like a live debugger and version control via Git.