More value as you scale with Fivetran Activations

Fivetran announced lower pricing for high-volume Activations usage alongside product updates intended to make reverse ETL workflows easier to scale and manage. Activations moves governed data from warehouses or data lakes into operational tools such as Salesforce, HubSpot, Braze, Google Ads, and LinkedIn, helping organizations reduce reliance on manual exports and fragmented data pipelines while preserving data-team control over definitions, governance, and lineage. New capabilities include source-based activation management, deployment across Fivetran Cloud Regions with configurable storage, reuse of PrivateLink connections, unified permissions, and redesigned APIs and webhooks for automation. The company positions these changes as a way to support fresher audiences, personalization, lead scoring, forecasting, customer context, and AI-related workflows, citing customer examples including CaliberMind’s reported $400,000 annual engineering-capacity savings and Canva’s reported savings of more than $200,000 annually, while ClickUp reportedly reduced customer acquisition cost by 50%.

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