Fivetran has been recognized as a Leader in the Data Integration and Modeling category of Snowflake's Modern Marketing Data Stack 2026 report for the fourth consecutive year, underscoring its commitment to enhancing data management for marketing teams. The acquisition of Census has expanded Fivetran's capabilities, allowing it to provide a comprehensive 360-degree customer view and improve return on investment by activating data in everyday marketing tools. The report highlights Fivetran's role in helping organizations bridge data silos and achieve full customer visibility, a challenge that only 14% of companies have overcome according to Gartner. Companies like Blinkist and Canva utilize Fivetran to streamline data integration, significantly reducing the time and resources spent on data pipeline maintenance and enabling more personalized, efficient marketing strategies. Fivetran's pre-built connectors also benefit Snowflake, which uses them to automate data ingestion and obtain a real-time, comprehensive understanding of its customers, thereby enhancing campaign insights and segmentation. As the demand for accurate and timely data grows, particularly with the rise of AI-driven use cases, Fivetran is poised to continue supporting businesses in making informed decisions and fostering innovation.