Fivetran and dbt are leading companies in modern analytics, with Fivetran providing efficient data integration and analysis, while dbt offers powerful data transformations and modeling capabilities. Companies such as Snowflake, SpotOn, and Red Ventures have seen significant benefits from adopting this duo, including reduced marketing waste and increased ROI, faster and more reliable reporting, and improved data democratization. By automating data ingestion and transformation, these companies can focus on driving value with advanced data science and machine learning models, attribution scoring, forecasting, and segmentation. The integration of Fivetran Transformations for dbt Core has enabled SpotOn to deliver analytics 5x faster while saving time and cost, while Red Ventures has seen up to 30 percent cost efficiencies in their marketing strategy.