Building an engagement scoring system using AI Columns

Customer engagement measurement often involves manual processes and fragmented data, but AI Columns offer an automated solution by integrating AI-driven insights directly into tools like Salesforce. By using Fivetran Activations to define datasets and leveraging large language models, AI Columns transform structured data such as product usage and customer attributes into actionable insights like engagement scores, summaries, and recommendations. The setup involves creating queries to pull relevant engagement data and using GPT-based prompts to generate insights. This integration allows sales, marketing, and RevOps teams to access enriched data without complex coding or maintenance, ultimately providing clear engagement scores and personalized talking points for account outreach.