BODi modernizes infrastructure to build customer 360

The fitness industry has undergone significant transformation post-COVID, with people seeking more holistic approaches to health and the ability to work out on their own terms. This has led to a growing global wellness industry worth at least $1.5 trillion. In response, companies like BODi have adapted their data strategies to deliver personalized customer experiences. Aarthi Sridharan, Vice President of Data Insights and Analytics at BODi, shares her experience building a data foundation for the company's Customer 360. Key lessons from this transformation include securing buy-in from leadership, planning a phased approach, staying flexible to adapt to changing requirements, and accounting for more time for data validation.