Fivetran CEO George Fraser and Snowflake CEO Frank Slootman discussed the current state of enterprise data strategy, highlighting its importance for achieving financial efficiency in a challenging market, centralizing ERP data to unlock greater value from an organization's full data landscape, and leveraging low-latency enterprise data to drive faster, more informed decisions. The combination of these factors will significantly influence the future of enterprises as they develop their data strategy. By partnering with Fivetran, Snowflake is helping customers move and leverage all their data easily, without considering how it reaches its destination, thereby removing risk and friction from data pipelines and enabling enterprises to make educated decisions in real-time.