Encord offers a revolutionary approach to video annotation by providing a platform specifically designed to handle video natively, addressing the limitations of traditional frame-by-frame annotation tools. These conventional tools often treat video as a series of disconnected images, leading to inefficiencies such as loss of temporal continuity, increased manual labor, and reduced model performance due to annotation inconsistencies. Encord's platform features include keyframe interpolation, timeline navigation, and AI-assisted object tracking, which collectively enhance the speed, accuracy, and scalability of video annotation. This results in faster model development and improved return on investment, as it allows for the creation of more accurate and consistent training data pipelines. Encord’s capabilities are particularly beneficial in fields like surgical AI, robotics, and autonomous vehicles, where precise video annotation is critical. The platform facilitates collaborative workflows with support for multi-user teams, audit trails, and version control, making it a preferred choice for organizations aiming to stay ahead in the competitive landscape.