What is Data Integration?

Data integration combines information from disparate business systems, such as customer relationship management platforms, web analytics tools, databases, and accounting software, through ingestion, cleansing, transformation, and consolidation into a unified data store. For a medium-sized business, integrating sources like Salesforce, Google Analytics, MySQL, and QuickBooks can provide a fuller operational view while supporting data quality, integrity, collaboration, and reliable insights. At enterprise scale, retailers such as Walmart must connect data from thousands of stores, warehouses, websites, mobile applications, inventories, and third-party sellers in real time. Walmart uses Apache Kafka to integrate and stream data across globally distributed systems, enabling real-time inventory tracking, analytics, operational processing, and machine-learning applications.

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