The Power of Data Streaming in Digital-Native Organizations: A Look Inside AppDirect

AppDirect, a digital marketplace platform for recurring technology services, uses Confluent’s managed data streaming platform to support hundreds of microservices, real-time billing, commission tracking, analytics, and customer-facing capabilities across hybrid-cloud environments. The company adopted Confluent to reduce the operational burden of managing Apache Kafka, replacing more limited REST-based communication with higher-throughput streaming, schema enforcement, access controls, and connector-based integration across SQL, NoSQL, search, and other systems. AppDirect says data streaming enables faster development and deployment, scalable operations, real-time visibility into payments and gross merchandise value, machine learning applications such as recommendations and churn detection, and cross-domain search. Its platform engineering leadership also views streaming as foundational to expanding AppDirect AI, which provides tools for organizations to build AI applications that support engineering, sales, and customer workflows.

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