In today's data-driven world, businesses are facing challenges in expanding their data capabilities to cater to evolving customer needs while ensuring the quality of their data. To address these challenges, Confluent Cloud is introducing new features that enable faster and more secure data sharing and processing. These features include a new Kafka engine built for the cloud (Kora), Data Quality Rules to enforce high-quality data streams, custom connectors to integrate home-grown systems with Kafka, Stream Sharing to safely share streaming data across organizations, and a fully managed service for Apache Flink. Additionally, Confluent Cloud is now HITRUST-certified, offers Bring-Your-Own-Key (BYOK) encryption, and provides static egress IP addresses and private DNS support. With these new features, businesses can deliver trusted data streams to downstream consumers while protecting themselves from the impacts of poor-quality data.