Kmart on How to Turn Paper Receipts into Valuable Digital Data with Streaming

Kmart Australia Limited has implemented a digital loyalty program called OnePass, which uses data streaming to power its seamless in-store and online commerce experience. The company's Principal Architect - Enterprise Technology, Duane Gomes, discussed how the team used Confluent Cloud to stream processing capabilities, enabling real-time interaction with customers through digital receipts that contain offers and promotional deals. By combining purchasing data from various sources, including the point-of-sale system and a data lake, Kmart creates a rich dataset for analysis and personalization. The company aims to keep costs low while innovating with technology, leveraging Confluent Cloud's capabilities to unlock valuable insights into customer behavior and optimize its operations.