Creating Positive Behavioral Changes at Scale with Confluent and ksqlDB at Omada

Omada describes Coach Plays, an internal clinical decision-support platform designed to help health coaches identify and act on behavior-related “Moments” for members in its diabetes, prevention, hypertension, and musculoskeletal programs. Built with Confluent Cloud and ksqlDB, the system processes real-time and batch data from sources such as continuous glucose monitors, meal logs, and other health-behavior records to generate insights including device-data changepoints and NLP-based behavioral patterns. Each play combines a detected moment, a recommended intervention, and a measurable health outcome, while the PlayBook enables team leads to configure and distribute plays and the RePlay dashboard evaluates their effectiveness. Omada says ksqlDB integrated readily with its existing SQL-based data workflows and reduced infrastructure-management work through managed streaming services. Initial and planned uses include congratulating members who achieve goals, re-engaging those who stop tracking behaviors, and using device data to support timely coaching interventions.

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