Transforming Ad Tech: How Cognitiv Uses ClickHouse to Build Better Machine Learning Models

Cognitiv, an AI company specializing in real-time bidding on advertising opportunities, has successfully implemented ClickHouse to improve its data management and processing capabilities. The integration of ClickHouse has allowed Cognitiv's data team to develop more advanced machine learning models, solidifying the company's position as a leader and innovator in programmatic ad buying. By transitioning to ClickHouse Cloud, Cognitiv has streamlined its operations and reduced costs while maintaining high performance even as data volumes increase. The company plans to continue exploring ClickHouse's features and functionalities to optimize their data strategy further.