MessageBird relies heavily on ClickHouse for real-time analytics, performance monitoring, and efficient operations. The platform uses ClickHouse to deliver insights that power its customer-facing dashboards and APIs, enabling the company to understand customer behavior and provide timely information. With ClickHouse, MessageBird can track SMS delivery performance, identify anomalies, and ensure operational excellence. The move to ClickHouse Cloud has allowed the company to scale more efficiently, reduce costs by 60-70%, and respond quickly to performance issues. ClickHouse's unique features, such as Projections, have also become cost-effective for MessageBird, aligning with its commitment to innovation and efficiency.