How Customer Data Powers Product-Led Growth

In this interview with David Saxon of Heap, Pulkit Agrawal, CEO of Chameleon, discusses how customer data powers product-led growth. They talk about the increasing importance of user experience and in-product communication for companies to succeed in a digital world. The partnership between Heap and Chameleon aims to help teams leverage data effectively by automating tasks that would otherwise require engineering support. By combining Heap's automatic event tracking with Chameleon's ability to create and deploy in-product experiences without writing code, the two companies enable continuous iteration and improvement of user experiences.