March 2019 Summaries

The article discusses the rise of widgets as user engagement tools that live within products. It highlights two key trends making in-product user engagement important for SaaS growth: customers wanting faster communication and solutions, and contextual user experiences being expected and high-converting. The author then recommends eight tools that live inside products and provide great out-of-the-box functionality to drive product-led growth. These include Olark, Intercom, Hotjar, Delighted, VideoAsk by Typeform, FullStory, Drift, and Chameleon. The article emphasizes the importance of understanding how each stage of a user journey works in order to improve engagement and leverage these tools effectively.

Launchers are flexible in-product menus that allow users to take self-guided tours at their own pace. They have been introduced as a response to the growing demand for customizable and feature-specific checklists, release logs, and support menus. Launchers enable product owners to deploy feature-specific menus of tours that answer common queries, thus making it easier for users to get help easily and in context. Some ideas on how to use Launchers include creating user onboarding checklists, feature release logs, and support menus. By using Launchers, product owners can improve user activation, adoption, and self-service support.

In this interview with David Saxon of Heap, Pulkit Agrawal, CEO of Chameleon, discusses how customer data powers product-led growth. They talk about the increasing importance of user experience and in-product communication for companies to succeed in a digital world. The partnership between Heap and Chameleon aims to help teams leverage data effectively by automating tasks that would otherwise require engineering support. By combining Heap's automatic event tracking with Chameleon's ability to create and deploy in-product experiences without writing code, the two companies enable continuous iteration and improvement of user experiences.

Product-led growth is a popular approach in the SaaS industry, where companies focus on creating contextual, relevant prompts within their products to drive user engagement and conversions. This article explores various use cases for in-product marketing, including User Onboarding Tour, Feature Announcement, Feature Gate, Feature Adoption Tooltip, Redesign Announcement, Onboarding Checklist, Trial Upgrade Banner, and Taxonomy Tooltip. These examples demonstrate how top SaaS companies effectively communicate with their users to promote features, educate them on product concepts, and encourage upgrades. The article also highlights the benefits of using checklists and tooltips in user onboarding and offers a free mini-course for more inspiration on building better in-product marketing strategies.