Supercharging Braze Campaigns and Optimizing API Costs with Census

Census is a best-in-class Data Activation platform that helps marketers access their customer data to drive marketing outcomes. It connects 360° customer data in the cloud data warehouse to over 200+ marketing and business tools, providing a bird’s eye view of the customer wherever they work. Census maximizes the value of Braze's powerful customer engagement and cross-channel orchestration by powering Braze with fresh and trustworthy data. By integrating with Braze, customers can unlock customer understanding, activate real-time journeys, sync their Complete Customer 360 to Braze User Profiles, send omnichannel granular audiences to Braze Cohorts, and optimize Braze API costs. Census also provides enterprise-grade security and governance capabilities to ensure data security and compliance.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.