Supercharging Braze Campaigns and Optimizing API Costs with Census

Census is a best-in-class Data Activation platform that helps marketers access their customer data to drive marketing outcomes. It connects 360° customer data in the cloud data warehouse to over 200+ marketing and business tools, providing a bird’s eye view of the customer wherever they work. Census maximizes the value of Braze's powerful customer engagement and cross-channel orchestration by powering Braze with fresh and trustworthy data. By integrating with Braze, customers can unlock customer understanding, activate real-time journeys, sync their Complete Customer 360 to Braze User Profiles, send omnichannel granular audiences to Braze Cohorts, and optimize Braze API costs. Census also provides enterprise-grade security and governance capabilities to ensure data security and compliance.