November 2023 Summaries

Census Embedded is a new tool that enables businesses to offer best-in-class Reverse ETL capabilities directly within their customer-facing application, making data sharing easier and more efficient. With Census Embedded, companies can instantly connect to 200+ SaaS tools and data sources without the burden of managing pipelines and customer credentials. The tool provides over 200 Reverse ETL connectors out-of-the-box, including integrations with CRM, marketing automation, advertising, customer success, product, finance, productivity, and more. Census Embedded also offers enterprise security features, such as guaranteed SOC2, GDPR, and HIPAA compliance, built-in alerting, monitoring, and observability, and seamless integration with Fivetran. The tool is designed to help businesses automate resource-intensive processes that aren't core to their business, making it easier for them to focus on building their product and onboarding customers.

Census is a best-in-class Data Activation platform that helps marketers access their customer data to drive marketing outcomes. It connects 360° customer data in the cloud data warehouse to over 200+ marketing and business tools, providing a bird’s eye view of the customer wherever they work. Census maximizes the value of Braze's powerful customer engagement and cross-channel orchestration by powering Braze with fresh and trustworthy data. By integrating with Braze, customers can unlock customer understanding, activate real-time journeys, sync their Complete Customer 360 to Braze User Profiles, send omnichannel granular audiences to Braze Cohorts, and optimize Braze API costs. Census also provides enterprise-grade security and governance capabilities to ensure data security and compliance.