Census is a data integration platform that helps marketers create cleaner, richer, and faster data for Braze's engagement platform. Due to data transformation struggles, Braze users may face delays in launching campaigns and personalizing messages, as they must allocate valuable resources to performing data tasks themselves or wait for technical teams to fulfill their requests. Census serves as a bridge between raw data and Braze by providing tools to clean, enrich, and transform data, ensuring accurate customer profiles, unified data definitions, enriched and enhanced data, activated and used data, and seamless integration with other business tools. By using Census, marketing teams can execute on big ideas without being hindered by data transformation issues, saving time, money, and energy in the process.