January 2025 Summaries

A strong network of SaaS integrations is crucial for unlocking product capabilities and enabling customers to run their businesses more efficiently. However, building these integrations in-house can be time-consuming, expensive, and resource-intensive. Census Embedded provides a scalable solution that allows companies to import or export customer data directly into their applications without the need to build extensive APIs or deal with security and compliance complexities. By using Census Embedded, companies can accelerate product roadmaps, reduce costs, and offer seamless data sharing experiences for their customers.

Census is a data integration platform that helps marketers create cleaner, richer, and faster data for Braze's engagement platform. Due to data transformation struggles, Braze users may face delays in launching campaigns and personalizing messages, as they must allocate valuable resources to performing data tasks themselves or wait for technical teams to fulfill their requests. Census serves as a bridge between raw data and Braze by providing tools to clean, enrich, and transform data, ensuring accurate customer profiles, unified data definitions, enriched and enhanced data, activated and used data, and seamless integration with other business tools. By using Census, marketing teams can execute on big ideas without being hindered by data transformation issues, saving time, money, and energy in the process.

With Census, businesses can unlock powerful capabilities by enriching user and company profiles with data from their warehouse, transforming workflows across onboarding, customer engagement, agent efficiency, and decision-making to enhance both customer satisfaction and business outcomes. By pairing Census with Intercom, customers can deliver precise, contextually relevant responses, automate data-driven messaging, and leverage large language models for actionable insights, making every interaction smarter and more impactful. This is achieved through features like GPT Columns, which empower users to unlock new levels of AI-powered personalization, providing real-time intelligence, summarizing recent interactions, and generating personalized recommendations to reduce resolution times and improve customer satisfaction.

Our AI Columns now support Claude, Anthropic's powerful AI assistant, enhancing event analysis capabilities with more accurate and actionable insights. Census transformed product data into gold by organizing essentials like model creation, syncs configured, and destinations added, turning customer events into AI-ready data for Claude's analysis. The AI Columns prompt transforms raw JSON events into a structured report that drives action, providing six key areas of analysis: Overview of Last 30 Days, Growth & Potential Issues, Feature Usage Breakdown, Service Connection Type Concerns, Suggested Next Steps, and Sales Talking Points. This upgrade enables sales teams to have actual context for every call, customer service to spot fires before they start, account managers to look like mind readers, and everyone to work from the same playbook, driving growth and retention through continuous refinement and enhancement of AI capabilities.

Census AI Columns now supports Anthropic's leading AI models, including Claude 3.5 Sonnet and Haiku, alongside GPT-4o and GPT-4o Mini. The addition brings significant performance improvements, particularly in complex reasoning tasks, but also presents a challenge in deciding which model to use due to varying performance numbers across different benchmark tests. While none of the models excel at complex reasoning, Claude 3.5 Sonnet stands out for its high accuracy in coding and graduate-level reasoning tasks, while GPT-4o offers well-rounded performance and consistency across various tasks. GPT-4o Mini is a budget-friendly option for high-volume data enrichment tasks. To get started, customers can begin with lower-cost models, identify critical use cases, A/B test different models, and monitor both performance and costs to optimize usage.

We're thrilled to announce that our AI Columns now support Claude, Anthropic's powerful AI assistant, taking our event analysis capabilities to the next level. This upgrade enables us to transform product data into actionable insights, making it easier for sales and customer success teams to dive into meaningful information. We've developed a system that organizes and structures customer events, turning them into AI-ready data, which is then analyzed using Claude's capabilities. The output provides a structured format with key points such as what's happening, why it matters, and what to do about it, landing directly in the CRM for action. This upgrade has transformed how our teams work, providing sales with context for every call, CS spotting fires before they start, account managers looking like mind readers, and everyone working from the same playbook. We continuously refine and enhance our AI Columns based on real-world feedback, enabling companies to drive growth and retention by making their product data work harder.

The Avenue team has joined forces with Clay, a new acquisition, to find a long-term solution for their existing customers. The teams share a common mission of making company data operational. Avenue's trigger alert messages will be migrated to Census, allowing customers to opt into this change and receive automatic migration of their triggers, live support, and continued pricing at the same level. This transition aims to ensure minimal disruption to alerts and provide assistance to users navigating the new capabilities of their Census account.