BT Active Intelligence Location Insights Now Available with CARTO

BT Active Intelligence location insights are now available via the CARTO Data Observatory. These hyper-local human mobility data provide businesses unprecedented access to granular footfall data, allowing them to optimize their strategies and enhance operational efficiency. The data is derived from Geolocated Mobile Network Data (GeoMND), which uses additional signal types to boost data density and geolocate network events. This approach allows for a 'bottom-up' model of population mobility, distinguishing between stationary ("dwells") and non-stationary ("pings") behaviour using space and time clustering algorithms. The insights can be used across various industries, including insurance, retail, and property development, to assess location-based risk profiles, predict changing demands from customers, and make informed location planning decisions. The data is available as a H3 grid and can be accessed through the CARTO Data Observatory without requiring ETL or file exchange.

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