The tutorial introduces Flyte, an open-source workflow orchestration platform designed for AI, data, and machine learning pipelines, highlighting its strengths in scalability, reproducibility, and team collaboration. Flyte's integration with the Bright Data SDK is emphasized for enhancing AI workflows by incorporating real-time web data, crucial for tasks like SEO analysis. The tutorial guides users through building an AI-powered SEO workflow using Flyte and Bright Data, detailing steps such as setting up a Python environment, managing API keys, and implementing tasks for web scraping and AI analysis. The integration allows for automated workflows that adapt to the dynamic nature of web data, underscoring the potential for creating sophisticated, production-ready AI applications.