Writer is an enterprise-focused generative AI tool that uses its own proprietary large language model, Palmyra, instead of relying on third-party models like GPT. This allows for more transparency and control over the data used to train the model. Writer offers a range of features designed to streamline content creation, including pre-built templates, analysis capabilities, governance tools, and integration with popular apps like Zapier. The tool is geared towards businesses and offers two plans: Team and Enterprise, with pricing starting at $18/user/month for the basic plan. A two-week free trial is available to test the platform before committing to a paid subscription. Writer aims to automate tedious tasks in content marketing while allowing users to focus on more creative aspects of writing.