Unbounce, an AI-powered landing page platform, partnered with Zapier to integrate its platform with thousands of apps, empowering users to automate repetitive workflows and drive higher-performing marketing campaigns. By embedding Zapier directly into their UI using the Partner API, Unbounce enabled seamless connections between tools such as Google Sheets, CRM software, and customer relationship management tools. This integration resulted in increased lifetime value per customer, higher average revenue per user, and improved customer retention rates, with customers experiencing a 10x increase in lifetime value compared to those without Zapier integrations. To promote the partnership, Unbounce features Zapier prominently on their site, including product pages, blog posts, knowledge base articles, and customer stories, as well as offering support and step-by-step guides to help users set up Zapier accounts.