Forms are ubiquitous in our daily lives, often viewed as tedious and annoying tasks. However, Typeform is changing this by creating forms that are easy, human, and beautiful. With over 5 million people filling out their forms every month, the company has achieved high completion rates of up to 59%. Typeform's success lies in its unconventional approach to form design, focusing on conversational questions, convenience, and a clean interface. The company's co-founder David Okuniev attributes their success to taking risks and not listening to advice, instead choosing to focus on creating a unique product that users didn't even know they wanted. Typeform has introduced innovative features such as interactive forms and a rendering service for developers, and is now working on making forms usable on tiny screens like smartwatches and contact lenses. By letting their work speak for itself and continually experimenting with new ideas, Typeform has become a leader in the form software industry.