March 2015 Summaries

A well-crafted press kit can help make a good impression on journalists, bloggers, and potential investors by providing easy-to-find information about a company, including its mission, products, services, team, and notable achievements. A press kit should be easily accessible on a company's website, in the form of a press page or as a downloadable media kit. The essential elements of a press kit include a company overview, press contact information, product information, media assets, clients, notable media mentions, and past press releases. These elements should be regularly updated to reflect changes in the company and its offerings. A well-designed press kit can help a company tell its story effectively and make it easier for journalists to focus on the main mission of telling a great story to their readers.

Your About page is one of the most important pages on your website, as it can make or break a visitor's decision to stay and explore further. A great About page should include essential elements such as company overview, relevant photos and videos, company history, team members, partners, customer testimonials, accomplishments, and contact information. These elements help visitors understand what your company does, who you are, and how you can assist them. By including these key points, you can create an engaging and informative About page that showcases your brand's personality and values, ultimately increasing the effectiveness of your website.

Forms are ubiquitous in our daily lives, often viewed as tedious and annoying tasks. However, Typeform is changing this by creating forms that are easy, human, and beautiful. With over 5 million people filling out their forms every month, the company has achieved high completion rates of up to 59%. Typeform's success lies in its unconventional approach to form design, focusing on conversational questions, convenience, and a clean interface. The company's co-founder David Okuniev attributes their success to taking risks and not listening to advice, instead choosing to focus on creating a unique product that users didn't even know they wanted. Typeform has introduced innovative features such as interactive forms and a rendering service for developers, and is now working on making forms usable on tiny screens like smartwatches and contact lenses. By letting their work speak for itself and continually experimenting with new ideas, Typeform has become a leader in the form software industry.