Wasted potential: Why Americans aren't starting businesses
Blog post from Zapier
Three-quarters of Americans who have had an idea for starting a business but didn't follow through said they would be more likely to start one in the future if they had access to funding, and nearly half would be more likely if they had better access to business tools or knowledge about how to use them. A lack of funding is cited by 63% as the most common reason for not starting a business, while a majority of respondents hadn't heard of no-code software, which could help address this issue.
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