How to speed up your WordPress site—or any other website

I spent months struggling with low traffic and slow website speeds after launching my fitness business, 7Sigma Physiques. I initially suspected issues with content or sales funnels but didn't consider website speed as a potential problem. After testing my site speed, I found it to be quite slow due to a cheap shared hosting provider, which was causing high TTFB and other performance issues. By switching to a better hosting provider, optimizing images, deleting unnecessary plugins, adding a CDN, installing a caching plugin, and switching fonts, I significantly improved my site speed, resulting in increased bounce rate reduction and email signups. Now, with faster load times, I'm seeing an increase in sales as well. A slow website can have a massive impact on business performance, and addressing this issue is crucial for ranking higher on Google, driving more traffic, and providing a better user experience.