I used Claude Code to build an influencer ROI dashboard. Here's how it turned out.

At Zapier, the management of over a hundred influencer partnerships necessitated a robust data tracking system, leading to the creation of a dynamic dashboard via Claude Code. Initially storing raw data in a Zapier Table, the need for a more insightful, visual analysis became evident to discern trends, such as creator effectiveness and content popularity. Using a data pipeline that exports information to a JSON format, the dashboard was developed to showcase time-series charts of views, clicks, and conversions, and a sortable table for top creators, with features like month-level filtering. Rapid iteration enabled quick fixes to issues like incorrect numeric sorting and chart legends overlapping, while advanced features were added to enhance functionality, such as highlighting performance outliers and understanding conversion drivers. Despite some challenges, including overbuilt features and data refresh misconceptions, the dashboard successfully accelerated analytics tasks and informed marketing strategies, proving to be a valuable tool for steering influencer investments and planning the expansion into a comprehensive Creator Hub.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.