Expanding your digital footprint by investing in SEO

We transitioned from a brick-and-mortar store to an eCommerce brand doing seven figures in annual revenue, but eventually plateaued and needed to re-evaluate our marketing strategy. We focused on search engine optimization (SEO) and initially partnered with an SEO agency, CanIRank, before building our own in-house team. We implemented various SEO strategies, including optimizing commercial pages, blogging to inform rather than sell, and growing brand authority through link building. The pandemic presented a double blow, but we were able to capitalize on the shift towards online shopping, take advantage of lower advertising costs, and continue investing in SEO. By diversifying our products, reducing risk, adapting to change, and investing in online channels, we were able to stay afloat and even see an increase in revenue despite global challenges.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.