Cloze is a smart CRM that acts as a personal assistant for sales professionals, automating the tracking of emails, phone calls, meetings, documents, and social platforms to provide an organized and personalized experience for prospects and customers. The app uses its learning algorithm to identify important contacts and prompt users when it's time to reach out, making pipeline management easier. With Cloze, users can automate their CRM with integrations like Zapier, streamlining tasks such as subscribing new contacts to a list on Mailchimp.