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Press Pages and Media Kits: Include These 7 Items to Please Reporters

Blog post from Zapier

Post Details
Company
Date Published
Author
Jane Callahan
Word Count
1,975
Company Posts That Month
3
Language
English
Hacker News Points
-
Post removed?
No
Summary

A well-crafted press kit can help make a good impression on journalists, bloggers, and potential investors by providing easy-to-find information about a company, including its mission, products, services, team, and notable achievements. A press kit should be easily accessible on a company's website, in the form of a press page or as a downloadable media kit. The essential elements of a press kit include a company overview, press contact information, product information, media assets, clients, notable media mentions, and past press releases. These elements should be regularly updated to reflect changes in the company and its offerings. A well-designed press kit can help a company tell its story effectively and make it easier for journalists to focus on the main mission of telling a great story to their readers.

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